![]() Maybe not those premium windows?Ī lot of times analyzing membership programs the same way can have the same impact. ![]() Perhaps your wholesaler relationship needs to be relationship where access to the first tee time is 11am. So, by looking at the different rates, where they book by day part in your tee sheet and then designing your programs with wholesalers you will be positioning your tee sheet for a higher average dollar per round. ![]() What I’m referring to is knowing who booked a tee time at what rate and in what day part.įor example, if you had a discounted wholesale relationship, and you started to notice that that discounted wholesaler always books your eight to nine o’clock tee time (which are typically your premium tee times) where you know you could easily sell for a rack rate, there’s an opportunity to correct that relationship so that you can make more money in the future. The final tactic to optimizing your premium days is a sophisticated method which we call rate allocation. Okay, so how do you optimize your premium days for green and cart fee APR? Well, here are 7 techniques that should be considered. While those answers are plausible, simply raising prices can negatively impact our other days that aren’t quite a sell-out and pushing revenue in other departments is important, however for this question, we’re talking about green and cart fee revenue only. However, because the day was going to fill up because the golf course is in great shape and it was a perfect day for golf, we’re finding that most operators don’t know how to properly optimize the tee sheet to increase revenue on these days other than the standard answer of simply raising prices or pushing alternative revenue sources. Whenever an operator can run the facility at maximum capacity my initial assumption is you’re doing an adequate job, at least. There are ways you can make more money by optimizing but, first lets’ layout our golf course setup. So when I say optimize your premium days, I am really saying, how do you take a day that sells 100% of the tee time inventory that anybody could sell (simply because it’s a beautiful day, it’s at the right time of the year) and how do you maximize the profitability on that day and not just have a full tee sheet, make some money, and call it a day? But I also think it gives the interviewee some information on my expectations of optimizing your premium days at our golf courses. I like to ask this question, and I think the answers are very telling about how the operator thinks. This is an actual interview question I ask head golf professionals and general managers whenever I’m looking to bring them in to operate one of my facilities if there’s a daily fee component to the facility. ![]() How would you optimize green fee and cart fee revenue on premium days? ![]()
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